Privacy Policy

Last Updated: [Insert Date]

At Boosted Bras, we believe that exceptional lingerie should be matched with exceptional care for your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit boostedbras.com or make a purchase from our boutique collection of European-crafted bras and swimwear.

1. Information We Collect

To provide our premium shopping experience, we collect:

• Personal Details: Name, email address, shipping/billing address, phone number when you create an account or place an order
• Payment Information: Credit card details processed securely through PCI-compliant partners (we never store full card numbers)
• Preferences: Size selections, style interests, and wishlist items to personalise your experience
• Technical Data: IP address, browser type, device information, and pages visited to optimise our website
• Communications: Records of customer service interactions and survey responses

2. How We Use Your Information

Your data helps us deliver the seamless, confident shopping experience you deserve:

• Process orders and arrange worldwide shipping (excluding certain Asian and remote regions)
• Provide VAT-inclusive pricing and calculate customs duties transparently
• Send order confirmations and shipping updates
• Respond to inquiries from our Brighton-based customer care team
• Improve our collections and website functionality
• Send carefully curated marketing communications (only with your consent)
• Prevent fraud and ensure transaction security with 256-bit SSL encryption

3. Data Sharing & Disclosure

We treat your information with the same discretion we apply to our lingerie designs:

• Service Providers: Trusted partners for payment processing (Visa, MasterCard, JCB, PayPal), shipping, and IT services
• Legal Compliance: When required by law or to protect our rights
• Business Transfers: In connection with mergers or acquisitions, with appropriate confidentiality protections
• Never Sold: We do not and will never sell your personal data to third parties

4. International Data Transfers

As a UK-based company shipping globally (with some regional exceptions), your data may be transferred outside your country of residence. We ensure all transfers comply with applicable data protection laws through Standard Contractual Clauses or other approved mechanisms.

5. Data Security

We implement robust measures to protect your information:

• PCI DSS compliant payment processing
• 256-bit SSL encryption for all transactions
• Regular security audits and vulnerability testing
• Limited employee access to personal data
• Secure data storage with industry-standard protections

6. Your Rights & Choices

You have control over your personal information:

• Access & Correction: Review and update your account information
• Deletion: Request removal of your personal data (subject to legal requirements)
• Marketing Preferences: Opt-in/out of promotional communications
• Data Portability: Request a copy of your data in a machine-readable format
• Complaints: Lodge concerns with the UK Information Commissioner’s Office (ICO)

7. Cookies & Tracking Technologies

Our website uses cookies to enhance your shopping experience:

• Essential Cookies: Required for core functions like shopping carts and secure checkout
• Performance Cookies: Help us improve website speed and functionality
• Analytics Cookies: Understand how customers use our site (Google Analytics)
• Marketing Cookies: Show relevant ads (only with your consent)

You can manage cookie preferences through your browser settings or our cookie consent banner.

8. Children’s Privacy

Our products and services are designed for adults. We do not knowingly collect information from children under 16. If we become aware of such collection, we will take steps to delete the information promptly.

9. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or email.

Thank you for trusting Boosted Bras with your personal information – we value this privilege as much as we value helping you find perfectly fitting, confidence-boosting lingerie.